Wheel alignment is not overly complicated. In most instances modern alignment equipment can ‘prompt’ a technician through the process, to achieve swift and precise readings. But how do you make it work and develop into a consistent revenue stream for your workshop? Well, it could be down to how you communicate and market it to your customers.
A excellent example of this is FIVESTAR AUTOCENTER – Huddersfield. They realised very early on that they needed to take the mystery out of alignment and start a conversation with their customers about the benefits to a perfectly aligned vehicle, that ultimately could save them hundreds of pounds in the long term.
To do this they offered a FREE complimentary alignment for a promotional period, on each vehicle that came through their doors. This enabled FIVESTAR to assess and diagnose any severe cases of misalignment and discuss the options available to the owner.
FIVESTAR decided they wanted to at the forefront of alignment technology by purchasing a Hofmann Megaplan Ssence 600 3D aligner. The Ssence 600 system represents the very latest 3D wheel alignment technology. Utilising the ‘reflective target’ type measuring head and camera system, the Ssence is fast, simple, and ideal for those customers looking to get swift and accurate results. The software has been designed to make life as easy for the operator as possible, minimising unnecessary procedures commonly found on other, similar systems.
Every customer was handed a print out of their vehicle’s current alignment values and talked through the options available, making sure they had all the information on their vehicle to make an informed decision. If they decided work was necessary, FIVESTAR happily carried out the work and provided proof of the work carried out.
… needless to say this was successful. With their equipment paid off in less than 12 months and influx of new and existing alignment customers.
Great service FIVESTAR!
Check them out for yourself …
Joe Berryman has joined the Hofmann Megaplan Customer Services team to assist with all aspects of office activity including both sales and service matters.
Joe, 18, has joined straight from school and hopes to build a career within one of the most successful companies in the UK automotive industry. Initially handling ‘phone calls and simply assisting everybody in the office, Joe will eventually take on some aditional IT responsibility and plans to forge an important role within the company.
Two more appointments are due to be announced in the next few days as Hofmann Megaplan continue to strenghten all areas of the business as the customer base and volume of sales continues to grow.